Time background
The value of the Japanese yen, which had consistently appreciated since 1985, had stabilized at 100 to 120 yen since 2000, but with the rise in global prices since the coronavirus pandemic, Japan’s continued low interest rates have declined. The yen suddenly became weaker.
As a result, Japan’s costs from the world’s perspective have fallen relatively significantly.
Advantages of expanding into Japan
1. Many countries and people, especially in Asia, look to Japan as a model.
Products that sell well in Japan can easily be sold in other Asian regions as well.
Products and services that are popular in Japan tend to become popular in other Asian regions as well.
2. Because Japanese products and services are considered to be of high quality, they are highly trusted and highly rated.
Japanese customers evaluate products and services with a critical eye. Therefore, in Japan, unless a product or service is of higher quality than in other countries, it will not become popular. Conversely, it can be said that the products and services that are popular in Japan are of extremely high quality. It is also something that is known worldwide.
3. The weaker yen has lowered all costs in Japan.
Not only the price of products and services, but also the costs associated with advertising and promotion, marketing costs, research costs, etc. have all come down significantly.
4. Rapid increase in foreign visitors to Japan
The number of foreigners visiting Japan is rapidly increasing these days.
Japan was named the “Most Attractive Country in the World” in the US and UK editions of the “Readers’ Choice Awards,” a reader-voted ranking published by the major American travel magazine “Condé Nast Traveler.” It has been ranked #1 for two consecutive years.
In other words, people around the world recognize Japan as an attractive country, so products and services distributed in such an attractive country should also be attractive.
Now is the time to expand into Japan
In Japan, the yen has temporarily depreciated significantly due to interest rate differentials, but interest rates are beginning to trend upward. Therefore, the trend toward a weaker yen is expected to end in the future.
An example of what we can do to help you with your expansion into Japan
1. Market research
We gather product sellers and survey their opinions regarding your company’s services and products.
2. Sales agency
We will create a list of candidates for introducing or purchasing your company’s products or services, and we will try to sell them to you.
3. Proposal agency
We will propose your products and services to candidate companies on your behalf.
4. Sales agent
We will sell your company’s products and services at sales events and online.
5. Exhibition exhibition and management agency
We will exhibit your company’s products and services at the exhibition of your choice and handle the management for you.
6. Promotion agency
We carry out promotions on your behalf using the most suitable media for your products and services, from real promotions such as TV, newspapers, radio, magazines, and post-in, to experience articles by influencers, and online promotions.
7. Purchasing agency
We negotiate and purchase with excellent suppliers on your behalf.