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【EN-jmi-116】- 10 Food & Beverage Brands Coming to Japan for the First Time in 2023-2024 – Introducing restaurants that are popular on social media and those located in the latest facilities

 

Did you know that popular restaurants and gourmet food from all over the world will be coming to Japan for the first time in 2023 and 2024? In this article, we will share the latest information on food and beverage brands that are coming to Japan for the first time! We will also introduce restaurants located in popular facilities and restaurants that are popular on social media. If you want to know more about gourmet food from around the world, be sure to check it out.

 

Restaurant


 

First, we will introduce noteworthy restaurants that will be opening in Japan for the first time in 2023-2024. From establishments run by super-famous chefs to authentic Italian restaurants, restaurants of various types are appearing one after another, further enriching the diversity of food. Each restaurant has its own unique charm and characteristics, breathing new life into the Japanese gourmet world.

Pizza 4P’s

Pizza 4P’s, a popular pizza restaurant from Vietnam, made its long-awaited debut in Japan on November 24, 2023 at Azabudai Hills in Tokyo.

Since its founding in Ho Chi Minh City in 2011, Pizza 4P’s has been loved around the world, especially in Asia, with the vision of “Make the World Smile for Peace.” The origin of the business dates back to the happy moments that CEO Yosuke Mashiko spent eating pizza with friends, and he has finally opened his long-awaited first store in his hometown of Japan.

The first store in Japan, the Azabudai Hills store, will be based on the concept of “Earth to People -Oneness-“.We offer a wide variety of original dishes that use an abundance of ingredients unique to Japan. You can experience that everything is connected, and enjoy dishes that can only be tasted here.

Official Instagram:https://www.instagram.com/pizza4ps.japan/

 

CUCINA DIESEL FARM

Cucina Diesel Farm, a restaurant created by Renzo Rosso, founder of the lifestyle brand Diesel from Veneto, Italy, arrived in Japan for the first time on May 22, 2024. This restaurant serves traditional Veneto regional cuisine, and offers authentic flavors such as Bigoli Alla Cuccina in Diesel Farm’s special tomato sauce, which uses the restaurant’s famous homemade, hand-made long pasta Bigoli, and slow-cooked beef stew “Spezzatino.” Other dishes include sardine saor, which is familiar to Japanese people, and the local staple “Baccala Mantecato,” a cod paste.Enjoy the traditional Veneto cuisine .In addition, you can also taste wine produced at Diesel Farm, which Renzo has owned for 30 years, and enjoy pairing it with your food.

Official website:https://www.diesel.co.jp/ja/cucina-diesel-farm/

 

Le Pristine Restaurant Tokyo

Le Pristine Restaurant Tokyo, supervised by world-renowned star chef Sergio Hermann, will open in Asia for the first time on the first floor of Hotel Toranomon Hills, which opened in December 2023. Hermann is a renowned chef who led the success of his family’s restaurant, which was awarded three Michelin stars, as well as Belgium’s Le Pristine.

At the Tokyo restaurant, Dennis Kuipers, who is highly trusted by Hermann, will serve as executive chef and will offer immersive gastronomy that combines food, fashion, design, art, and music.

The restaurant serves innovative European cuisine that combines carefully selected ingredients from Herman’s hometown of Zeeland in the Netherlands with those from Japan, making the most of the natural flavors of the ingredients and creating a familiar taste.

The signature dish, “Botan shrimp crudo, crème cru, avocado and imperial caviar,” is a popular dish at the Belgian main store and is made with generous amounts of Japanese botan shrimp and caviar.

Le Pristine Restaurant Tokyo is a must-visit restaurant for gourmets interested in global cuisine.

Official website:https://lepristinetokyo.com/

 

Asian


 

Next, we will introduce some popular Asian restaurants that have made their debut in Japan. These restaurants are popular in their respective countries, and their appeal has become a hot topic in Japan. These restaurants, where you can experience the diverse food cultures of Asia, will likely have an impact on Japanese food culture as well.

Shibuya Mom’s Touch

Mom’s Touch, Korea’s largest burger and chicken brand, made its first appearance in Japan in Shibuya on April 16, 2024. It operates 1,420 stores in Korea and achieved the largest number of stores in Japan in 2021. Its pop-up store in Shibuya in October 2023 was a huge success, with 33,000 visitors in three weeks.

As the store name “Mom’s Touch” suggests, which comes from “a mother’s warm hands,” the store makes its products after receiving an order.Although it is fast food, it is made with great care from the selection of ingredients to the cooking, and has gained a lot of support for its overwhelming portions and deliciousness.

*Number one in number of stores among major hamburger franchises in South Korea (according to Mom’s Touch, based on publicly available information as of February 2024)

Official website:https://momstouch.co.jp/

 

DimDimSum

The first Japanese store of DimDimSum, a dim sum restaurant that is extremely popular in Hong Kong, Taiwan, and South Korea, opened on the 27th floor of Hankyu 32nd Street Solaniwa Dining in Osaka at the end of December 2023 , and has already attracted over 10,000 customers.

Window seats and private rooms offering views of the night view of Osaka city and the HEP Ferris wheel are highly popular and reservations are required.The dim sum, handmade daily by authentic Hong Kong dim sum chefs, is exquisite in appearance and taste .In particular, the “Steamed Shrimp Dumplings” and the “Hong Kong Custard Buns” that are a hot topic on social media are must-trys.

Official website:https://dimdimsum-jp.com/

 

Kambu Chicken

Korea’s No. 1 chicken brand, Kambu Chicken, has landed in Japan for the first time on the 5th floor of Tokyu Plaza Harajuku “Harakado”, which opened on April 17, 2024. As a collaboration store with Jim Beam Highball, you can enjoy various types of fried chicken and highballs in a stylish space.

The reason for this buzz is that you can experience the taste of Kambu Chicken, which is hugely popular in Korea, in the trendsetting city of Harajuku .This restaurant serves not only fried chicken but also Korean dishes such as tteokbokki and Busan oden at reasonable prices.

Official Instagram:https://www.instagram.com/kkanbu_jp/

 

Dong Bao

The hugely popular Chinese restaurant from Singapore, Toho, will be opening in Japan for the first time at KITTE OSAKA, scheduled to open on July 31, 2024 !

Enjoy a variety of exquisite dishes that combine traditional Chinese cuisine with Southeast Asian food culture and can only be found here.That’s right.

In particular, the roasted “aged duck” that has been aged for 60 hours is a must-try! The fragrant skin, as well as the duck meat stuffed with original herbs and aged, have a concentrated flavor that you won’t find anywhere else.

Official website:https://jptower-kitte-osaka.jp/shop/939/

 

Sweets


 

From here on, we will introduce sweet restaurants that have landed in Japan between 2023 and 2024! There are also cases where stores that once landed in Japan for the first time and then closed down have returned.

BONTEMPS

BONTEMPS, a popular Korean cafe brand known for its SNS-friendly photos, arrived in Tokyo for the first time in mid-June! Since its first appearance in Japan at its flagship store in Americamura, Osaka, in December 2023, there has been a strong demand for the brand to open in Tokyo, and the decision was made to open a store in Nakameguro in response to those expectations.

BONTEMPS’ donuts are a modern take on the traditional Korean sweet “Kwabaegi,” with over 20 varieties to choose from. They are loved by people of all ages for their healthy sweetness and gorgeous appearance.

On the opening day of the Osaka “Amerikamura Main Store” in December 2023, a huge line of over 50 meters formed and the wait time was up to three hours, which was an astonishingly popular record. BONTEMPS became a hot topic, with TV stations in Osaka visiting to cover the store and being featured in magazines and numerous media outlets.

Its popularity is likely to grow even more as photos of its photogenic donuts and stylish interior are spread across social media .

Official website:https://www.bontemps-seoul.com/ja/japan

 

Lanikai Juice

Lanikai Juice was founded in Kailua, home to the most beautiful Lanikai Beach on Oahu, in 1997. It quickly became popular for its healthy yet surprisingly delicious acai bowls and smoothies. It has expanded to seven stores, including Kahala, Kakaako, and Whole Foods Market, and is so popular that locals and tourists line up in the morning.

Lanikai Juice, which was previously only available in Hawaii, arrived in Japan for the first time in September 2023. Following the first store in Kichijoji, it will open in Omotesando on April 1, 2024!

The Omotesando store offers 9 types of acai bowls and 12 types of smoothies.The acai bowl in particular is appealing because you can enjoy creating your own original version.

Official website:https://lanikaijuice.co.jp/

 

Angelina

This long-established salon de the was founded in 1903 on the Rue de Rivoli in Paris and was named “Angelina”. The store offers Mont Blanc, which has been loved for over 120 years, as well as chocolate chaud.

Mont Blanc in particular is an icon of Angelina. Crispy meringue, light whipped cream, and the beautiful chestnut paste squeezed on top are rich and delicious, and have been loved by many people since the company was founded.

Angelina will be coming back to Japan in April 2024. Opening at Tokyu Plaza Harajuku’s “Harakado”, Angelina is a space that combines the elegant interior of the Paris flagship store with the latest trends. In this elegant store with a view of Omotesando, you can spend a moment as if you were in Paris.

 

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