Advice for entering Japan
Historical Background
The value of the Japanese yen, which had been consistently strong since 1985, stabilized at 100-120 yen since 2000. However, with the rise in global prices since the COVID-19 pandemic, Japan’s low interest rates have led to a sudden depreciation of the yen.
As a result, Japan’s costs from a global perspective have fallen significantly in relative terms.
Advantages of Entering Japan
1. Many countries and people, especially in Asia, look to Japan as a model
Items that sell in Japan are likely to sell in other Asian regions.
Products and services that are popular in Japan are likely to become popular in other Asian regions.
2. Japanese products and services are considered to be of high quality, so they are highly trusted and highly rated.
Japanese customers are critical in evaluating products and services. Therefore, products and services will not become popular in Japan unless they are of higher quality than in other countries. Conversely, products and services that are popular in Japan are of extremely high quality. This is also well known worldwide.
3. The weak yen has reduced all costs in Japan.
Not only the cost of products and services, but all costs such as advertising and promotion costs, marketing costs, and research costs have fallen significantly.
4. Rapid increase in foreign visitors to Japan
The number of foreign visitors to Japan has been increasing rapidly in recent years.
Japan has been ranked number one for two consecutive years as the “world’s most attractive country” in the US and UK editions of the Readers’ Choice Awards, a reader poll ranking published by the major US travel magazine Condé Nast Traveler.
In other words, people around the world recognize Japan as an attractive country, so the products and services distributed in such an attractive country should also be attractive.
The timing to enter Japan is now
The yen has temporarily weakened significantly due to the interest rate differential in Japan, but interest rates are beginning to rise. Therefore, it is expected that the yen’s weakening trend will converge in the future.
Examples of what we can help you with an eye on entering Japan
1. Market research
We gather product owners and survey their opinions on your company’s services and products.
2. Sales Agency
We will create a list of potential buyers and potential adopters of your products and services, and try to sell to them.
3. Proposal Agency
We will propose your products and services to potential companies on your behalf.
4. Sales Agency
We will sell your products and services at sales events and online.
5. Exhibition Exhibit and Management Agency
We will exhibit your products and services at designated exhibitions and manage them on your behalf.
6. Promotion Agency
We will promote your products and services using the best media for your products and services, from real-life promotions such as TV, newspapers, radio, magazines, and post-in, to experience articles by influencers and online promotions.
7. Purchasing Agency
We will negotiate and purchase with quality suppliers on your behalf.